Services

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Developing a strong sales program is critical and without effective sales strategies, companies will not be able to compete and grow. This approach will generate additional prospects for future sales and continued growth.

Developing the right mindset is key:

We can help you lead and clearly articulate your company's vision.

 Be flexible - Identify the decision maker - Build trust between the customer, product and company.

Lighthammer Consulting Ltd. has had years of experience, trials, tribulations and successes which contribute to informing and building a confident state of mind - This knowledge is key to eliminating the noise and focusing on what is important. 

It is very easy to get caught up in the minutia and noise that comes with building a business. 

You will need someone to filter through it and show you how to keep focused on what is important. You don’t want to waste time worrying about things that you cannot control or will not move you forward on your path of success.

Lighthammer Consulting Ltd. will carefully cultivate a solid marketing strategy and overall game plan to achieve goals and milestones while creating a reliable path into the future. The goal of any business is to identify prospective consumers and turn them into consumers all while driving the competitive advantage to the forefront. We will build a unique and fresh marketing strategy that contains clear messaging about our customers company’s value proposition, key brand message, and other high-level elements.

Developing a marketing plan, is what enables our customers to realistically and successfully roll out the various marketing initiatives on a timetable that will deliver results.

Marketing strategies and marketing plans must be individually approached as they each hold value within themselves and contain value propositions which serve both short and long term objectives and deliverables.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

(former vice chair and chief marketing officer, GE)

Effective branding is one of the keystones of an excellent marketing strategy and is one of the most important parts of a business plan. It will create a lasting impression and distinguish you from your competitors.

Lighthammer Consulting Ltd. will work with you to make complex branding decisions: 

Brand positioning

Brand name selection

Brand sponsorship

Brand development

Creating purpose and building a brand that becomes competitive and respected is the ultimate goal. 

Finding the path from a long term loyal relationship with its customers, while remaining relevant, is a key to building a brand that can ensure it’s own future.

 Whether starting a new business or looking to expand and diversify, you will need to have objectivity and a guide that will keep you on task, on brand, and on the path to success. 

Our branding strategies elevate a business, build recognition and encourage customer loyalty. 

We can help you  showcase what you value through branding and in turn customers will develop a real and memorable connection.

Business development strategy can be the one factor to determine the success or failure of your company. If built right, it can propel your business to meet and excel growth and profitability.

Lighthammer will build a business development strategy that will identify, nurture, and acquire new business and opportunities to drive growth and profitability. This plan will attract prospects, build engagement and convert them to revenue.

Finding a balance between traditional and proven strategies and fresh, new methods is a delicate balance. This is especially true when trying to create new channels of business and marketing partners.

We can ensure that you have a qualified person or team fulfilling the critical role of Business Development. 

This will involve creating processes and procedures that align with strategic business goals.  

A well implemented strategy can drive high levels of growth and profitability. A faulty strategy can prevent growth and frustrate valuable assets.

We will assist you in developing your networking skills and plug you into our existing network where applicable. Networking is probably the most universally used business development strategy. Forging and maintaining strong relationships is central to the survival of any long-term strategy. It is also fundamental to continue to network in order to capitalize on opportunity and diversification.

We will optimize solutions and plans to ensure efficient and reliable business development.

The key to successful fundraising is to first set your expectations and understand that if you have to raise money, it could take time. Creating goals and strategy that are long term and highly focused will ensure that you don’t get put against the wall and run out of time. 

Sustainability is achievable when you set and manage your expectations.

Ensuring that you can demonstrate and articulate that the strategies in place will create an impact and push your business forward is critical. If you cannot prove that your business is more than a day to day challenge, only able to function with incremental injection, then it never be in a position to effectively develop.

We can help to identify your target audience and ensure that you can engage and connect with them to form a realistic conduit and feel confident that the answer will be “yes.” 

However, before you identify your audience, you need to identify the best steward to create and share the vision with any potential investor or source of funds – We can help you do that, and it is not always who you think.  Keeping objectivity with this type of decision will make or break your endeavor.

We can also help you open your mind and business up to different ways of negotiating and raising funds, capital and strategic relationships and translate it into value. 

Being creative and open to other trains of thought when it comes to raising capital is critical - as we know that not everyone thinks alike. 

 At the same time, Lighthammer Consulting Ltd. has a deep pool of strategic partners that we utilize with our referrals.  However, we offer insight to compatibility and carefully consider our recommendations.

We can also guide you through developing and meeting strategic partners for sponsorships and advertising. 

Lighthammer Consulting Ltd. has branched into procurement over several different fields. 

It is the latest endeavour for the company to launch as we have utilized our vast network of contacts and relationships to connect and fulfill the needs of many.

We have built a solid process that secures all parties and is built on a principle of transparency, quality facilitation, and finding the right product or service for each individual use.